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Building Up Your Base: Segmenting Customers Hi all, Will here again. We’re back on track with our series on the digital marketplace and how to make an impact, marketing what matters. We’ll kick back in with looking at how to build your customer base by segmenting and targeting customers. Playing along...

Have you been exploring how to increase your reach for customers? Want to reach younger customers or new potential business partners? Go Digital! There are numerous reasons why your business should go digital and utilize the internet to attract new customers. Reaching Younger Generations Marketing to Millennials...

Last week, in my blog post, I made a case for why, I believe, that everyone who is leading, should be reading. It is no secret that every leader should constantly be learning, and one of the best ways to learn is through disciplined, purposeful...