SEO: What is It? Why Should You Care About It?

SEO: What is It? Why Should You Care About It?

To keep up with our theme of succeeding in the digital marketplace, let’s look at what’s become the hottest topic among digital marketers of late: search engine optimization (or SEO for short). SEO refers to how your website ranks in relation to other sites in search engines like Google, Bing, and Yahoo. As you can imagine, these search engines function as your gateway to reaching potential customers when they search for information about companies that can meet their needs. Research on Google CTR suggests that roughly five percent of people browsing the web will continue their search to the second page, and even fewer beyond that. Getting stuck on the second page can be costly because it can lose business. By understanding the ins and outs of SEO, you’re on the right track to becoming a digital pro!

            So, you have to wonder, how exactly is every website ranked? Well, search engines do this by using a constantly evolving search algorithm. It looks for a multitude of different factors; however, this algorithm normally emphasizes keywords attached to the page related to the search in question. Say you go to your Google search and type in “bacon.” You’d expect to get search results to be related to bacon, rather than the air speed velocity of an unladen swallow.

Monty Python jokes aside, this is how the algorithm works. You type in what you’re wanting to search, and the algorithm almost instantly combs over a million pages, then sorts them by what it determines to be the most relevant to you. Refining your search narrows down what the algorithm pulls. Keywords are highly taken into consideration, as well as website activity, speed, URL length, and many more factors. You don’t want to write a novel on a site page, but you don’t want to just be a tweet of info.

Be careful though. Having too many SEO keywords, backlinks, and other features are also coded to count negatively toward your ranking. Search engines usually do this to prevent spam or potentially risky sites from achieving a high ranking due to an overload of keywords and ranks them lower. A fate worse than having a low ranking due to low activity is having one due to being labelled “spam.” The algorithm treats the abundance of keywords kind of like how customers treat ads that they constantly see. It’s all about that fine balance.

By using search engine optimization (SEO), I’m certain that your business is on the right track to digital success. Remember that keywords are certainly useful tools but can hurt you if you tag too many. Backlinks, or links that refer to your site, are also excellent tools, as these increase website traffic and activity. Using a mix of different factors will give your site the best chance of reaching customers!

Want to see more content like this? Check out May Marketing’s Blog! We will be sharing more information that will help your company in its online endeavors!

Will Davis
william_davis43@mymail.eku.edu
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